The study reveals the problem of organizing the efficient educational process using distance learning technologies based on video content. The paper presents the characteristics of e-learning and distance learning technologies. The study shows that e-learning, being flexible and variable, requires updating the content of education. Teachers need to master new telecommunications technologies, improve digital and information competencies. The authors show that video content genres being the synthesis of various types of visualization allow best solving teaching objectives within the educational process using e-learning technologies. The relevance of the latter is particularly obvious at present. The authors describe such types of video genres as a webinar, video-case, fast, conversation, interview, documentary webinar, and scripted video clip. The paper reveals the process of creation of a learning webinar with the participation of a lecturer and a student, describes the stages of script development, content design, video shooting, and editing. The development and rendering of learning programs to eContent causes the change in the role of a teacher; communication opportunities extend. The lecturer needs to customize innovative technologies to his/her methodological activity. The student’s participation in the process of preparing the materials supporting the teacher’s lecture gives an opportunity both to broaden knowledge in subject matter and to learn the fundamental aesthetic and technological principles and procedures of eContent creation. The presented material allows concluding that joint participation in the development of teacher’s and student’s webinars is an efficient means of formation of a set of skills of eContent communication and processing highly demanded in the modern educational process.