EXERCISES FOR NEWSPAPER PUN-BASED TITLE INTERPRETATION AND TRANSLATION TRAINING

The issue under consideration is directly related to the process of the wordplay phenomenon gaining ground in many areas of communication, including media. The communication conditions determine the vital need of the communicative equality between the addressee, the addresser, as well as their mediator – the translator. Detailed analysis of the organization of training revealed major deficiencies in the teaching methods and practices – there is no systematic approach to the development of teaching materials and technology aimed at the formation of the newspaper pun-based title translation skills.

The results of the study determine that the first stage of training introduces students to the nature of newspaper pun-based title. The second stage involves learning to recognize the pun-based title and understanding the specifics of the process of their forming, both in terms of expression and content. At this stage, students are introduced to different types of frames forming the basis of the puns-titles and impeding the transfer of meaning to the translating language. The related translation difficulties are overcome by taking into account the proposed scheme of analysis based on different qualities of the particular stylistic device in terms of newspaper context. The author comes to the conclusion that the most effective development of translation skills can occur when the sequence of exercises simulates the stages of a newspaper pun-based title creative process. The paper presents a set of exercises for teaching interpretation and translation of newspaper pun-based titles.