STRUCTURE AND CONTENT OF PROFESSIONAL IMAGE OF PHYSICAL CULTURE’S TEACHER

This article deals with the problem of  creating a positive professional image of Teacher of Physical Culture,  researching image of the lecturer  during the modernization of the Russian education and the importance to improve the efficiency of the learning process. Were researched the followings concepts of the term “image”, the structure and the content of image, were emphasized the main sides of the professional image of lecturer. Were reviewed the ideal imagination of the person and professional work of the modern Teacher of Physical Culture, that were created in the students minds as a component of lecturers image.  Were studied the representation of the students from various types of education about the ideal image of Teacher of Physical Culture. According to the result of survey, were emphasized the key qualities of the ideal lecturer. The ideal image of the Teacher of Physical Culture,  according to the student’s mind,  reflects the social expects to lecturer’s personality, his ability to interact in the learning process. Authors make a conclusion, that professional skills without image can’t provide a successful realization of the pedagogical activity. So a positive image besides communication, information, cognitive, emotive, conative, creative functions also provides  an important Health-saving function.