MARKETING OF THE GENERAL EDUCATION ORGANIZATION’S PERSONNEL AS THE MECHANISM OF REALIZATION OF THE SYSTEM OF STRATEGIC PARTNERSHIP


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Abstract

Marketing approach to the management of the general education organization’s personnel resources assumes impact on its real or potential pedagogical personnel for the purpose of creation of conditions for achievement of tasks, which faces the organization due to realization of system of strategic partnership.

About the authors

Irina Aleksandrovna Donina

Novgorod State University by the name of Yaroslav the Wise, Velikiy Novgorod

Author for correspondence.
Email: doninairina@gmail.com

candidate of pedagogical sciences, аssociate Professor, associate professor of the department of professional pedagogical education and social management

Russian Federation

Yulia Aleksandrovna Sitnikova

Gymnasium №52, St. Petersburg

Email: school52@spb.edu.ru

the deputy of a director of teaching and educational work

Russian Federation

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