MARKETING OF THE GENERAL EDUCATION ORGANIZATION’S PERSONNEL AS THE MECHANISM OF REALIZATION OF THE SYSTEM OF STRATEGIC PARTNERSHIP
- Authors: Donina I.A.1, Sitnikova Y.A.2
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Affiliations:
- Novgorod State University by the name of Yaroslav the Wise, Velikiy Novgorod
- Gymnasium №52, St. Petersburg
- Issue: No 3 (2014)
- Pages: 88-90
- Section: Articles
- URL: https://vektornaukipedagogika.ru/jour/article/view/715
- ID: 715
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Abstract
Marketing approach to the management of the general education organization’s personnel resources assumes impact on its real or potential pedagogical personnel for the purpose of creation of conditions for achievement of tasks, which faces the organization due to realization of system of strategic partnership.
About the authors
Irina Aleksandrovna Donina
Novgorod State University by the name of Yaroslav the Wise, Velikiy Novgorod
Author for correspondence.
Email: doninairina@gmail.com
candidate of pedagogical sciences, аssociate Professor, associate professor of the department of professional pedagogical education and social management
Russian FederationYulia Aleksandrovna Sitnikova
Gymnasium №52, St. Petersburg
Email: school52@spb.edu.ru
the deputy of a director of teaching and educational work
Russian Federation