Email this article THE PECULIARITIES OF THE TRANSLATION OF ADVERTISING TEXTS IN GERMAN
- Authors: Kuznetsova G.A.1
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Affiliations:
- Sholokhov Moscow State University for the Humanities, Moscow
- Issue: No 3 (2014)
- Pages: 116-118
- Section: Articles
- URL: https://vektornaukipedagogika.ru/jour/article/view/734
- ID: 734
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Abstract
The translation of advertising texts in the German language should be oriented to the achievement of dynamic equivalence. For this purpose it is necessary to consider features of texts of this type. The principle of formal compliance with applicable only for the transcription and transliteration of names, trademarks, but not to translate slogans.
About the authors
Galina Alexandrovna Kuznetsova
Sholokhov Moscow State University for the Humanities, Moscow
Author for correspondence.
Email: kuznecgalina@yandex.ru
candidate of pedagogical sciences, associate Professor of the chair «Tourism and international communication»
Russian FederationReferences
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