EDUCATIONAL POTENTIAL OF MEDIA EDUCATION IN THE PROCESS OF THE STUDENTS HEALTH CULTURE DEVELOPMENT

Being a socially important component, an objectively essential element and an organizing efficient force of human activity, human health is closely linked to his lifestyle. A healthy lifestyle includes a range of recreation activities, forms and methods of everyday and cultural human vital activity. The knowledge in the sphere of healthy lifestyle and actively concerned valeo-behaviour are defined as a health culture that should be developed with the students’ youth by persistently forming a sense of responsibility for their health and the health of surrounding people. Media education, the purposeful process and the result of an individual education and training using media materials, becomes currently important within the conditions of information society. To the author’s opinion, the use of educational potential of media education is the basis for the successful formation of a healthy lifestyle of students. In order to confirm this hypothesis, the author organized and carried out the experimental study of FSAEI of HVE “North-Caucasus Federal University”: 30 second-year students of “Psychology and pedagogy education” degree program participated in this study.  The paper presents the results of the study and identifies the conditions of formation of demands and attitudes for a healthy lifestyle among the students in the present-day information realities.