CONCEPTION OF MARKETING COMPETENCE ESTABLISHMENT AND DEVELOPMENT OF PRINCIPALS OF EDUCATIONAL ORGANIZATIONS


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Abstract

In the article we present the conception of marketing competence establishment and development of principals of educational organizations, explain methodological approaches to conception design, its foundations and implementation technologies, appraisal system of expected results.

About the authors

Irina Aleksandrovna Donina

Novgorod State University by the name of Yaroslav the Wise, Velikiy Novgorod

Author for correspondence.
Email: doninairina@gmail.com

candidate of pedagogical sciences, аssociate professor, associate professor of the chair «Professional pedagogical education and social management»

Russian Federation

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